THE BUSINESS OF DESIGN
Interior decorating and residential design is a passion for many, though few ever get the chance to enter the field as a career. To succeed as a professional in the industry, a "good eye" and passion for design are simply not enough.
To keep any design business on a profitable track, professionals need lead generation to attract clients; presentation skills; access to merchandise at the right price for profitable resale; and office systems to manage projects, finances, and customers. Constant training and support systems to improve operational efficiency are critical for sustainable income and growth.
That's where Decorating Den Interiors leads the industry. Our training systems help to develop the professional, full-service interior designer, armed with the skills and tools to become an independent designer or successful business owner.
It's not for everyone, but it's perfect for the few who understand that all interior decorators and residential designers are ultimately in business to sell ideas and products through the craft of design. We all survive and prosper through honing our listening and presentation skills.
Effective business practices only come naturally to a very few and are not taught in university programs for interior design. This is about how to get leads; how to present your design solutions; how to close the sale; how to get it manufactured, delivered, and installed; how to profit and grow your equity in a business of your own…even into a big business, if that's your goal.
As the best business opportunity in our industry, Decorating Den Interior's training systems and tools are perfect for creative entrepreneurs looking flexibility and independence. Hundreds of existing independent decorators and designers who worked for firms or in retail stores have discovered our support systems and joined our team to turn their talents into a profitable business for the first time (see testimonials). It's all about personal discovery.
We have been helping creative individuals become professional entrepreneurs in the world of interior decorating and residential design since 1969. Our practical training programs not only instruct on design principals and elements, but also on merchandising, marketing and sales, and best business practices to answer important questions like these:
- How do I attract and manage a client base?
- How do I learn about the many home furnishings products available today?
- How do I get access to those products for my clients?
- How do I actually accomplish my decorating and design project in the field, the real world, and get compensated accordingly?
For answers to these questions and more, simply register today!
DO YOU WANT TO GET STARTED ON YOUR PROJECT?